Performance Insight: Four critical elements for delivering successful transformation
Transformation is always hard to do, but with the proper foundations in place, organisations can drastically improve their odds of being successful.
Authors: Chris Tomlinson & Prateek Sinha
“The brutal fact is that 70% of all change initiatives fail” - Nitin Nohria & Michael Beer, HBR: Cracking the Code of Change
But why? Despite spending billions annually on transformation initiatives, the answer still isn’t clear for the countless organisations who continually struggle to achieve ROI.
Being successful in transformation means both improving performance and equipping your organisation to embed improvements over time to unlock sustainable value. And getting that right remains the top priority for forward-thinking companies who know that only those who transform successfully today, will still be here tomorrow.
In this article - which is available to download for free - Chris Tomlinson and Prateek Sinha draw on their decades of experience working on complex programmes to outline what they see as the four critical elements that can significantly improve your chances of success:
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Clear and discrete accountabilities: Establish clear roles and responsibilities to avoid confusion and bottlenecks.
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Appoint superstars: Assemble a high-performing team with the right skills and experience.
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Harness the voice of the customer: Involve stakeholders to gain valuable insights and ensure buy-in.
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Separate process from content: Focus on the ‘how’ and the ‘what’ of transformation.
By implementing these elements, your organisation can:
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Increase the success rate of change initiatives.
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Deliver lasting value and sustainable growth.
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Improve organisational performance and agility.
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About the Authors
Chris Tomlinson is Muuto Consulting’s Managing Director. He specialises in the design and execution of complex global transformation programmes, focusing on organisational restructuring and post-merger integration.
Prateek Sinha is an advisor to Muuto. He works with C-suite leaders and teams as they tackle the challenges of profound business change.