Beyond Faster Horses: Achieve real transformation through the power of AI

Authors: Chris Tomlinson
‘If I had asked people what they wanted, they would have said faster horses.’
- Henry Ford.
In the AI era, you’re missing a huge opportunity if you’re only focused on building ‘faster horses’. But that’s a trap many companies are still falling into, tweaking existing systems halfheartedly, rather than embracing wholesale transformation.
Inaction comes at a high cost: while you watch from the sidelines, forward-thinking competitors are reinventing the rules of the game.
Ford knew that real innovation is about reimagining the world and being brave enough to build something entirely new. And that innovation did not happen overnight.
Ready to move beyond incremental improvements?
Our whitepaper is designed to provoke the right conversations and actions to help your organisation adopt a genuinely AI-first approach. One that reimagines how your business works, collaborates, and scales.
Download ‘Beyond Faster Horses’ now for in depth insights exploring how to:
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Rethink your business model by embracing AI as a core strategy.
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Break from departmental silos, fostering true cross-functional innovation.
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Empower leadership and teams to experiment, learn, and adapt at speed.
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Leverage real-world case studies to see AI’s transformative impact in action.
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Stay ahead by building AI-powered platforms and ecosystems that fuel growth.
Be among the leaders who are leveraging AI capability as a true business transformer. Download ‘Beyond Faster Horses’ and lead the change before it leaves you behind.
The future is here. Will you set the pace of transformation like a modern-day Ford, or watch the race from the sidelines?
About the Authors
Chris Tomlinson is Muuto Consulting’s Managing Director. He specialises in the design and execution of complex global transformation programmes, focusing on organisational restructuring and post-merger integration.